Senior Fundraising Officer

At London Wildlife Trust, we're working to restore wild places and reconnect people with nature. We need more people to join us, support our work and take action for nature recovery across the capital. This role sits at the heart of that ambition, with a particular focus on growing our membership. You'll lead the day-to-day delivery of our acquisition programme, working with external agencies and colleagues across the Trust to deliver effective campaigns and hit ambitious targets. You'll be someone who enjoys looking at the numbers as much as the creative. You'll use data, audience insight and campaign performance to understand what's working, spot opportunities and continually improve our approach. You'll also have the chance to test new channels, develop propositions and explore new ways to recruit members. Alongside acquisition, you'll contribute to wider membership and individual giving activity, including supporter engagement, fundraising appeals and legacy marketing. If you're an experienced fundraiser or marketer who enjoys combining creative thinking with analysis and practical delivery, this is an opportunity to make a real difference to how we grow support for nature recovery in London. What you'll be doing

• Lead the day-to-day delivery and development of LWT's membership acquisition programme.
• Develop our face-to-face recruitment programme, working with external agencies to monitor performance, identify opportunities, improve quality and maximise return on investment.
• Develop digital acquisition activity, working with the Digital Marketing Lead to plan campaigns, test audiences and creative, monitor performance and identify opportunities to scale.
• Explore and test new acquisition channels and approaches.
• Support the planning and delivery of cash fundraising opportunities throughout the year, and legacy marketing activity.
• Work with colleagues across the team to ensure new supporters have a strong experience from the point of acquisition to welcome, retention and development journeys. Proven experience delivering successful fundraising, marketing or acquisition campaigns, ideally within a charity, membership or similar organisation.
• Confidence using data, audience insight and campaign performance to evaluate activity, make recommendations and improve results.
• Experience working with external agencies or suppliers and building effective relationships with stakeholders.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and priorities and deliver to deadlines.
• A genuine interest in connecting people with nature and growing support for London Wildlife Trust's work.
  Our vision is a London alive with wildlife, with nature in everyone's neighbourhood. To achieve our goal of inspiring everyone to help restore London's wildlife, we recognise that our team must better reflect and represent all of London's diverse communities. Find out more about London Wildlife Trust's commitment to Equality, Diversity, and Inclusion here:

We are also committed to ensuring that the safety and wellbeing of children, young people and adults at risk is at the heart of our engagement with people. Read about our commitment to safeguarding here:

• 25 days annual leave (plus bank holidays) and a discretionary Christmas closure
• Enhanced maternity, paternity and adoption pay policy
• Private GP Service
• Salary sacrifice schemes for gym, bicycles, annual leave buying, and nursery/childcare
• Free Premium Headspace membership
• Financial, life and leadership coaching
• Life Assurance policy of 3x annual salary

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