Social Media Model

Company Description

PUFFIT is a UK-born apparel brand founded in 2021 to meet the realities of everyday life and unpredictable weather. Since launch, the brand has sold over 1 million jackets worldwide and has become a top performer on platforms such as TikTok Shop and Amazon. PUFFIT designs clothing that blends technical protection with modern style, helping people feel comfortable, confident, and ready for real-life moments. From school runs and dog walks to weekend sidelines and city commutes, PUFFIT focuses on pieces made for everyday use, not just perfect conditions. The brand is driven by the belief that when people feel protected and confident, any day can feel like a good day.

About This Job

We are looking for Freelance Social Media Models to join our growing creative team in London.

This is a long-term freelance opportunity for someone who enjoys creating engaging short-form content and is confident representing a women's fashion collection across TikTok and Instagram.

Location: London, UK

Rate: £20–£30 per hour (depending on experience)

Key Responsibilities

• Model in short-form content for TikTok and Instagram has experience in fashion industry.
• Collaborate with our creative team during content shoots.
• Bring our products to life through authentic and engaging on-camera content.
• Contribute creative ideas while keeping up with social media trends.

We're looking for someone who:

• Has a confident and natural on-camera presence.
• Understands TikTok and Instagram content trends.
• Is reliable, professional, and comfortable working in a collaborative environment.
• Has previous modelling, UGC, or content creation experience (preferred).
• Has a polished, elegant, and relatable on-camera presence that complements our brand aesthetic.

Experience working with fashion or lifestyle brands or having an active social media presence would be an advantage.

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