Digital Manager - Premier Scotland

We are Premier, Europe’s leading integrated agency specialising in entertainment, arts and culture.

For over 25 years, we have been at the forefront of creativity and innovation, using our influence, expertise and networks to bring audiences closer to the things they love across entertainment, arts, culture and live events.

Premier Scotland is part of the wider Premier team, with colleagues based across Edinburgh, London and Manchester. Our services span strategic consultancy, PR, social media and influencer management, brand partnerships, creative content and event production.

We work with ambitious festivals, arts organisations, cultural institutions, events and creative businesses in Scotland and beyond. Our team combines strategic thinking with excellent delivery, strong relationships and a genuine enthusiasm for arts and culture.

What we’re looking for

We are looking for an experienced and creatively minded Digital Manager to lead and grow our digital work in Scotland.

We are a busy, supportive and close-knit team, so we need someone who enjoys taking ownership, sharing ideas and helping others succeed. You should be energised by variety and comfortable moving between long-term strategy, hands‑on delivery, live events, new business and fast‑moving campaign work.

You will have your finger on the pulse of digital culture, audience behaviour, platforms and emerging trends, but you will also be able to exercise sound judgement about what is genuinely useful for a client. You will be curious, collaborative and confident.

Experience required

• Significant experience in a digital, social media and communications in an agency or in‑house position
• Experience developing and delivering digital strategies and integrated campaigns
• Strong knowledge of organic and paid social media across major and emerging platforms
• Experience planning, managing and optimising paid digital campaigns
• A good understanding of content strategy, audience development and channel planning
• Experience using analytics, insight and reporting to improve campaigns and demonstrate impact
• Confidence advising clients and presenting recommendations clearly
• Experience managing multiple accounts, campaigns, budgets and deadlines
• An understanding of websites, SEO, AEO, digital advertising and user journeys
• A strong awareness of the influencer and creator landscape
• Experience guiding colleagues and developing the skills of others
• A genuine interest in arts, entertainment, culture and live events
• Experience within the cultural, entertainment, festivals, visitor destination or creative sectors would be valuable, but we are also interested in candidates who can bring relevant experience and fresh thinking from elsewhere.
• Experience contributing to pitches, proposals or new business development would be a strong advantage and the salary can be negotiated to reflect this.

Key responsibilities include

• Developing clear, creative and effective digital strategies for clients
• Advising clients on channel strategy, content, digital advertising and campaign planning
• Managing organic and paid social media campaigns from planning and content development through analytics and insights to optimisation and reporting
• Providing guidance on websites, SEO, AEO, digital advertising, email marketing and audience journeys
• Managing digital project budgets, schedules, approvals and delivery
• Contributing to new business proposals, pitches, creative development and client presentations
• Helping grow Premier Scotland’s profile through its own digital channels, content and campaigns

The package

• Permanent contract and competitive salary based on experience
• 32 days’ annual leave, including flexible public holidays
• Flexible working with a norm of three days each week based in our Leith office
• Employee Assistance Programme and training and learning opportunities

Applications close at 5pm on Monday 28 September 2026 . Interviews will take place in Edinburgh during the week commencing5 October 2026 .

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →