Sales Executive

Sales Executive, Established Drinks Wholesaler, North West, Negotiable salary plus company car and commission / incentives

This role is super exciting and I am very happy to be working with a renowned and established drinks wholesaler, supplying a wide range of beverages to the UK’s most prestigious bars, pubs, and restaurants. With a strong reputation in the industry and a commitment to delivering excellent customer service, they are now looking for a dynamic Sales Executive to drive growth across the on-trade sector in the Liverpool / Merseyside area.

The Sales Executive will be a more entry level role for someone who is keen and passionate to grow their experience within the Drinks FMCG experience.

Why this business?

• Be part of a market-leading, established brand with a strong reputation in the drinks industry.
• Opportunity to drive growth and shape the future of the business in a key region.
• Competitive salary package with performance-based bonuses plus car allowance
• Professional development and career growth opportunities.
• A collaborative and supportive team culture.
• Drive growth across the on-trade market in the North West of England
• Develop and implement strategies to grow market share and increase sales volume.
• Identify and build relationships with key accounts, including pubs, bars, and restaurants.
• Lead negotiations with new and existing clients to secure long-term partnerships.
• Work closely with internal teams (marketing, logistics, and sales) to ensure customer satisfaction and delivery efficiency.
• Analyze market trends and competitor activity to identify new opportunities.
• Provide regular sales forecasts and performance reports to senior management.

The Ideal Sales Executive:

• Proven track record in business development or sales within the on-trade sector.
• Strong understanding of the drinks wholesale industry.
• Excellent relationship-building skills and the ability to influence decision-makers.
• Highly self-motivated with a results-driven mindset.
• Ability to work independently and manage a diverse portfolio of clients.
• Strong analytical and strategic thinking skills.
• Full driving license and willingness to travel across the North of England.

If you are interested in having a chat about this role, please forward updated CV’s to

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