Define portfolio strategy, positioning, segmentation, and differentiation across industrial and automotive segments
Translate customer and market requirements into prioritized product specs, value propositions, and data-driven business cases
Lead marketing input into product roadmaps and lifecycle planning
Develop deep understanding of system-level requirements and platform strategies
Personally lead product definition for the most strategically impactful programs, ensuring first-hand market insight shapes every critical decision
Go-to-Market Execution
Create and execute marketing strategies targeting priority segments, regions, and strategic accounts
Partner with Sales on pipeline reviews, forecast alignment, and corrective actions
Drive win/loss analysis and competitive intelligence to refine positioning
Support strategic customer engagements and executive-level discussions
Sales Enablement & Communications
Define and drive high-impact collateral: solution briefs, presentations, launch kits, and case studies
Lead product launches and ensure consistent messaging across all channels
Serve as primary liaison to Corporate MarCom for brand-compliant execution
Team Leadership
Manage a team of Marketing Engineers with full personnel responsibility
Set clear priorities, enforce execution standards, and foster a high-performance culture
Develop talent through coaching, structured development plans, and succession planning
Lead by example as a hands-on contributor -- stepping in to personally drive critical tasks when the situation demands it
Operational Excellence & Innovation
Champion the adoption of AI-powered tools and workflows across the team to accelerate decision-making, automate routine tasks, and multiply productivity
Leverage Tableau, Excel, and the broader Microsoft 365 suite to build dashboards, perform analyses, and deliver data-driven insights that inform strategy
Continuously identify and implement process improvements that free the team to focus on high-value, strategic work
Partner & Ecosystem Development
Manage and strengthen Microchip's worldwide Touch Partner network
Drive design-ins through module partners, distribution, and direct customer channels
Cross-Functional Collaboration
Coordinate with Sales, Engineering, Applications, Systems, and Supply Chain
Represent marketing in cross-functional forums and customer escalations
Requirements/Qualifications
Education
Bachelor's or Master's degree in Electronics, Computer Science, or related fields
MBA or equivalent senior expertise in marketing or applications roles is a plus
Experience
Minimum 10 years in microcontroller or touch controller systems (applications, technical marketing)
Minimum 10 years in Automotive, Consumer, and/or Industrial segments
Proven track record in product marketing, portfolio strategy, or go-to-market execution in the semiconductor industry
Skills
Strong strategic thinking with ability to prioritize in complex, resource-constrained environments
Business acumen: business case development, forecast reviews, pipeline analysis, pricing strategies
Hands-on proficiency with analytics and productivity tools - particularly Tableau, Excel, and Microsoft 365 - with the ability to build dashboards and derive actionable insights
Demonstrated experience leveraging AI tools to optimize team workflows and accelerate output
Excellent oral and written communication in English; second language is an advantage
Self-motivated, customer-oriented, structured, and data-driven
Travel
Willingness to travel across Asia, the United States, and Europe for customer visits and business engagements
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