Join us as a Marketing Manager at ParentPay. In this role you will define how we tell the story for a named PPG vertical, owning the strategy and delivery of vertical‑first campaigns that drive awareness, engagement and pipeline across Schools, MATs & Groups, Caterers or Local Authorities. If you love getting to the heart of customer pain points, translating product proof points into sector narratives, and delivering campaigns that buyers instantly understand and act on, we want to hear from you.
Key Responsibilities
Create and own a six‑month vertical marketing plan aligned with company and vertical marketing objectives.
Develop sector‑specific messaging and strategies for key audiences (e.g., Primaries, Secondaries, MATs, Caterers).
Build targeted, insight‑led campaigns focused on industry trends, customer pain points and priority use cases.
Maintain up‑to‑date competitor, sector and partner insight to guide campaign and content priorities.
Lead creative briefs, channel planning, media alignment and campaign scheduling for the vertical.
Commission and manage content production (blogs, case studies, webinars, events, ABM assets).
Support partner marketing and customer advocacy, including case studies, testimonials and reference programmes.
Align campaign themes with the six‑month sales plan and integrate sales feedback for optimisation.
Partner closely with Product Marketing to embed product positioning, proof points and assets into vertical messaging.
Define vertical KPIs and reporting with the Head of Marketing; work with Data Ops to track reach, engagement, pipeline impact and conversion.
Test and optimise creative, messaging and channels; deliver clear performance reporting and recommendations.
Feed campaign‑driven product insights and feature requests back to Product Marketing.
Skills, Knowledge and Expertise
A strong track record of success in B2B marketing, with deep expertise in vertical or sector marketing. Experience in UK Tech/SaaS, EdTech, or comparable industries is advantageous.
Proven experience owning end‑to‑end campaign programmes and ABM activity for a specific sector.
Strong stakeholder management skills with experience working with product, sales and shared service teams.
Data‑driven with demonstrable experience setting KPIs, running A/B tests and optimising campaigns.
Excellent written, verbal and visual storytelling; strong brief‑writing and creative commissioning skills.
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