Content Research & Activation Analyst

Content Research & Activation Analyst
Location
London
Business Area
Marketing and Public Relations
Ref #
**Description & Requirements**
Bloomberg Marketing partners with forward-looking business leaders to seize and create opportunities and to drive difference. We use data to understand markets and audiences, and creative ideas to build stories and brands. We create campaigns that capture attention and drive a reaction. We move fast, and our core approach is integrated and pioneering.
The Content Marketing Strategy team transforms Bloombergs market insights and research into compelling content that resonates with customers and prospects. We drive engagement at scale by connecting Bloombergs unmatched expertise to client priorities and broader business goals. Sitting within Business Marketing, our team focuses on turning market intelligence into meaningful impact. Our ambition is to redefine how we approach marketingmoving beyond promotion to find new ways to surface, package, and distribute Bloombergs research to the audiences who value it most.
**The Opportunity**
We are seeking a Content Research & Activation Analyst to help Bloomberg maximize the reach and impact of our in-house research. In this role, you will combine content activation, audience analysis, and experimentation to connect the right research with the right audiences, channels, and moments.
You will help us better understand how clients consume Bloomberg research, what they use it for, and how content discovery is evolving in the age of AI, search, and ASKB. Success requires curiosity about markets and client behavior, strong content instincts, and the ability to turn insights into actiontesting new approaches, identifying what works, and helping scale those ideas across Bloomberg experiences.
**Well Trust You To:**
Turn Bloomberg research into timely, relevant content around earnings, macro events, sectors, and market themes across written, video, digital, and emerging formats.
Analyze audience behavior and engagement signals to understand who is consuming our research, which topics and analysts resonate, and what drives deeper engagement.
Explore how AI, search, ASKB, and evolving Bloomberg experiences can transform the way research is surfaced, packaged, promoted, and consumed.
Partner directly with Bloomberg Intelligence analysts to identify compelling ideas and translate complex research into clear, engaging content for professional audiences.
Contribute to new content and product development initiatives, bringing together research, client behavior, and emerging distribution opportunities.
Manage content priorities and execution across teams, balancing speed and relevance with a focus on measurable impact.
**Youll Need to Have:**
A strong understanding of and interest in financial markets, research, content, technology, and the evolving role of AI.
An analytical mindset and curiosity about audience behavior, content discovery, and consumption patterns.
The ability to understand complex research and translate it into clear, compelling ideas for professional audiences.
Comfort working with data and engagement signals to identify opportunities and inform content decisions.
Strong writing, communication, and organizational skills, with the ability to manage priorities across multiple teams and initiatives.
A hands-on, collaborative approach, with the curiosity and agility to experiment with new formats, technologies, and ways of reaching clients.
**Wed Love to See:**
Familiarity with Bloomberg Terminal workflows and how financial professionals discover and consume research.
Experience working with financial research, content strategy, audience development, or digital distribution.
Experience experimenting with AI, search, or emerging content discovery technologies.
Examples of work that demonstrate creative thinking, experimentation, and measurable audience impact.
If indicated, please note that years of experience are a guide; we will consider applications from all candidates who can demonstrate the skills necessary for the role.
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Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.
Bloomberg is a disability inclusive employer. Please let us know if you require any reasonable adjustments to be made for the recruitment process. If you would prefer to discuss this confidentially, please email

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