Marketing Executive

Posting Description
Were hiring for a Marketing Executive to support our growing Marketing team!
To keep up with our growth in the UK and Ireland, were looking for a dedicated Marketing Executive to sit at the heart of our digital team, working alongside our website and eCRM leads and supporting both areas day to day.
You'll take briefs from teams across the business and turn them into well-targeted email campaigns and well-built web pages building and sending emails to segmented audiences, creating and updating pages on our website, resolving digital issues, and reporting on how everything performed.
Youll also own our lead processing, so were looking for someone process driven who spots inefficiencies and is confident recommending how we do things better.
Were looking for someone with:
At least 12 years experience in a digital or marketing role
Hands-on experience building and sending email campaigns and segmenting audiences in a CRM or email platform
Experience building or updating pages in a CMS, with an understanding of good web content and basic SEO principles
A process-driven mindset you like things documented and repeatable, and naturally look for ways to remove manual effort
Comfortable with data: accurate, detail-focused and confident pulling numbers into a clear reports
Well organised, able to juggle several briefs at once and prioritise sensibly
A clear communicator who can explain digital topics simply and enjoys working across teams
Curious and proactive, with an interest in AI and automation tools
Commercially aware you understand how marketing activity links to enquiries, pipeline and revenue, and keep that front of mind
Desirable skills
Experience with Microsoft Dynamics
B2B, financial or professional services experience
Experience with workflow or automation tools
Awareness of GDPR and marketing consent requirements
A marketing or digital qualification, or other relevant experience
Using these skills, youll be:
Forming briefs, creating well-targeted email campaigns, agreeing timings, audience, messaging and how success will be measured
Building, testing and sending emails ensuring segmentation and links are accurate
Reporting on campaign performance with practical recommendations
Supporting the development of templates, journeys and automation within Dynamics (our CRM) as our use of the platform matures
Managing the day-to-day flow of inbound enquiries, distributing them promptly to the relevant business lines and teams
Creating and updating lead records in Dynamics
Maintaining and documenting the end-to-end lead process so it is consistent, auditable and easy for others to pick up
Tracking and reporting on enquiry volumes, marketing sources, routing and pipeline
Identifying where steps can be automated or simplified, working with the wider marketing and tech teams to test and implement improvements
Building and publishing new pages in the CMS, following our templates, brand guidelines and best practice (with support from our SEO and Content Lead)
Making content updates, and supporting the team with QA, UX improvements, testing and resolving on-site fixes and small technical issues
Setting up landing pages and forms for campaigns, events and gated content, making sure tracking and lead routing work end to end
KPIs and objectives
Campaigns and website updates delivered on time, accurately, and to brief
Enquiries distributed within agreed service levels, with complete and accurate Dynamics records
Measurable reduction in manual lead-processing time through automation and process improvement
Clear, timely reporting that stakeholders act on
Were committed to creating an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage of the application or interview process, please let our Talent Team know well do our best to support you. Please email for more on this.
Who is NFP?
With over 600 people in the UK and Ireland and over 8,000 employees worldwide, NFP is part of the Aon group and specialise in helping businesses in four core areas:
Insurance (helping them manage key risks)
Health and safety (supporting them to create a safer workplace for their employees)
Employee benefits (helping them reward their people more effectively)
HR, people and talent (supporting employers and their people to thrive through changes and challenges)
What youll love about working here
working in a dynamic, fast-paced organisation in an exciting industry
the opportunity to do globally impactful work from day one
learning from industry and business line specialists with decades of experience
a huge variety of projects to work on and challenges to solve
our People First culture, which illustrates our commitment to your wellbeing and development, not just as an employee but as a human being
a rich suite of employee benefits and out-of-work perks
#NFPUK
#NFP
Were hiring for a Marketing Executive to support our growing Marketing team!
To keep up with our growth in the UK and Ireland, were looking for a dedicated Marketing Executive to sit at the heart of our digital team, working alongside our website and eCRM leads and supporting both areas day to day.
You'll take briefs from teams across the business and turn them into well-targeted email campaigns and well-built web pages building and sending emails to segmented audiences, creating and updating pages on our website, resolving digital issues, and reporting on how everything performed.
Youll also own our lead processing, so were looking for someone process driven who spots inefficiencies and is confident recommending how we do things better.
Were looking for someone with:
At least 12 years experience in a digital or marketing role
Hands-on experience building and sending email campaigns and segmenting audiences in a CRM or email platform
Experience building or updating pages in a CMS, with an understanding of good web content and basic SEO principles
A process-driven mindset you like things documented and repeatable, and naturally look for ways to remove manual effort
Comfortable with data: accurate, detail-focused and confident pulling numbers into a clear reports
Well organised, able to juggle several briefs at once and prioritise sensibly
A clear communicator who can explain digital topics simply and enjoys working across teams
Curious and proactive, with an interest in AI and automation tools
Commercially aware you understand how marketing activity links to enquiries, pipeline and revenue, and keep that front of mind
Desirable skills
Experience with Microsoft Dynamics
B2B, financial or professional services experience
Experience with workflow or automation tools
Awareness of GDPR and marketing consent requirements
A marketing or digital qualification, or other relevant experience
Using these skills, youll be:
Forming briefs, creating well-targeted email campaigns, agreeing timings, audience, messaging and how success will be measured
Building, testing and sending emails ensuring segmentation and links are accurate
Reporting on campaign performance with practical recommendations
Supporting the development of templates, journeys and automation within Dynamics (our CRM) as our use of the platform matures
Managing the day-to-day flow of inbound enquiries, distributing them promptly to the relevant business lines and teams
Creating and updating lead records in Dynamics
Maintaining and documenting the end-to-end lead process so it is consistent, auditable and easy for others to pick up
Tracking and reporting on enquiry volumes, marketing sources, routing and pipeline
Identifying where steps can be automated or simplified, working with the wider marketing and tech teams to test and implement improvements
Building and publishing new pages in the CMS, following our templates, brand guidelines and best practice (with support from our SEO and Content Lead)
Making content updates, and supporting the team with QA, UX improvements, testing and resolving on-site fixes and small technical issues
Setting up landing pages and forms for campaigns, events and gated content, making sure tracking and lead routing work end to end
KPIs and objectives
Campaigns and website updates delivered on time, accurately, and to brief
Enquiries distributed within agreed service levels, with complete and accurate Dynamics records
Measurable reduction in manual lead-processing time through automation and process improvement
Clear, timely reporting that stakeholders act on
Were committed to creating an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage of the application or interview process, please let our Talent Team know well do our best to support you. Please email for more on this.
Who is NFP?
With over 600 people in the UK and Ireland and over 8,000 employees worldwide, NFP is part of the Aon group and specialise in helping businesses in four core areas:
Insurance (helping them manage key risks)
Health and safety (supporting them to create a safer workplace for their employees)
Employee benefits (helping them reward their people more effectively)
HR, people and talent (supporting employers and their people to thrive through changes and challenges)
What youll love about working here
working in a dynamic, fast-paced organisation in an exciting industry
the opportunity to do globally impactful work from day one
learning from industry and business line specialists with decades of experience
a huge variety of projects to work on and challenges to solve
our People First culture, which illustrates our commitment to your wellbeing and development, not just as an employee but as a human being
a rich suite of employee benefits and out-of-work perks
#NFPUK
#NFP

Full job description from WhatJobs. Apply for this role →