Merchandising Manager - Premium Fashion Brand
Cheltenham - 1 day WFH per week
£60k circa dependant on experience
Managing team of 3
Interviewing ASAP
LM Recruitment are partnering with a luxury British lifestyle brand for a Merchandising Manager to own the end-to-end merchandising function. This is a high-impact, high-visibility role that combines strategic planning with hands-on delivery. You will drive stock efficiency, lead trading decisions, build scalable processes, and work cross-functionally to support profitable growth. Reporting directly into the COO, you will be a key commercial voice in the business and a pivotal part of their next chapter. If you are commercially sharp, analytically confident, and energised by the pace and ambition of a founder-led brand, we would love to hear from you.
If you think you are the right match for the following opportunity, apply after reading the complete description.
Key Responsibilities:
- Lead seasonal and in-season planning across categories, ensuring stock levels align with sales forecasts and brand strategy.
- Act as the key commercial lead in product and range sign-off meetings, ensuring assortment decisions are financially viable and strategically aligned.
- Develop top-level product assortment strategies, including category mix, depth, and breadth.
- Work alongside the Buying team to manage the balance of newness, continuity, price points, and category spread to support brand positioning and commercial performance.
- Own and manage the Open-to-Buy (OTB) process.
- Monitor performance in-season, leading trading discussions and recommending actions such as repeats, markdowns, or exit strategies.
- Oversee intake and phasing plans to ensure stock flow is aligned to promotional calendars, key drops, and trading moments.
- Oversee the planning, allocation, and replenishment of event stock packages and in-store inventory, ensuring optimal stock levels are maintained.
- Drive strategic markdown planning to optimise sell-through, margin, and inventory efficiency while maintaining brand integrity.
- Lead seasonal store planning and in-season trading to ensure optimal product allocation, space utilisation, and commercial performance across retail locations.
- Build and refine merchandising processes to support business growth and operational efficiency.
- Support or lead the implementation of merchandising tools and systems, including ERP and planning tools.
- Champion data accuracy and process improvement across the function.
- Work closely with Finance to align planning assumptions and margin targets.
- Instil a strong commercial mindset across the team, ensuring all decisions are grounded in data, customer insight, and business impact.
- Collaborate with Buying, E-commerce, Finance, and senior leadership to ensure merchandising is seen as a key commercial driver within the business.
- Provide mentorship, support, and development to junior team members.
Key Competencies/Behaviours:
- Commercially driven with a genuine passion for product and a deep understanding of how merchandising decisions impact the bottom line.
- Analytically confident - comfortable owning data, building frameworks, and translating numbers into clear, actionable decisions.
- Strategic thinker who can also roll their sleeves up and deliver at ground level when needed.
- Excellent communicator, able to present complex commercial information clearly and influence at senior leadership level.
- Highly collaborative, working effectively across Buying, E-commerce, Finance, and Operations to drive joined-up decisions.
- Proactive and solutions-focused, identifying problems and bringing answers rather than questions.
- Comfortable with pace and ambiguity in a fast-moving, founder-led environment where priorities can shift quickly.
- Entrepreneurial mindset, energised by building and improving rather than maintaining the status quo.
Skills & Experience
- Proven experience in merchandising within fashion retail, ideally in a growth or scale-up environment.
- Strong analytical and commercial acumen, with excellent Excel and planning tool proficiency.
- Confident in building and implementing merchandising frameworks, processes, and tools.
- Ability to influence internally, explain logic clearly, and articulate decision-making to executive leadership.
- Experience managing people and/or mentoring junior team members - able to build trust, mentor junior colleagues, and contribute positively to team culture.
- Comfortable working in a fast-paced, entrepreneurial environment.
Desired
- Experience working within a luxury, premium, or heritage fashion brand. xwwtmva
- Exposure to ERP or merchandising system implementation.
Benefits
- Competitive salary
- 25 Days Holiday plus bank holidays
- Have your Birthday Day off on us to celebrate you
- Increased benefits with length of service (e.g. holiday, pension contributions)
- Enhanced Maternity and Paternity pay
- Generous staff discount and staff shop available
- Fresh fruit and pastries delivered weekly
- Cycle to Work Scheme
- Employee Assistance Programme, including mental health support
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