Head of Apprenticeship Sales

Head of Apprenticeship Sales

Location: Hybrid / Home based with some travel to HQ
If your skills, experience, and qualifications match those in this job overview, do not delay your application.
Salary: £40-50,000 + Commission / Bonus + Benefits
Type: Full-time, Permanent

Our client are a high-performing apprenticeship training provider with a strong reputation for delivering high-impact learning and workforce development solutions across the UK. As a trusted partner to employers, they support both levy-paying and non-levy organisations with tailored apprenticeship programmes that align to business needs and national skills priorities. They are now seeking a commercially astute, results-driven Head of Sales to lead our national new business sales and employer engagement strategy.

Role Overview:

The Head of Sales will take full ownership of our new sales and business development strategy, with accountability for revenue growth and new employer acquisition. This strategic leadership role requires deep knowledge of the UK apprenticeships landscape, exceptional commercial acumen, and proven success in scaling sales functions within regulated, target-driven environments.

Key Responsibilities:

Strategic Leadership

• Develop and implement a national new business sales strategy to drive apprenticeship growth and employer partnerships

• Provide market insight to shape commercial decision-making and futureproof our clients competitive position

• Set and monitor ambitious sales targets in line with operational delivery and funding capability

• Identify new market opportunities (sectors, regions, or funding streams) to accelerate growth

Employer Engagement & Business Development

• Lead on the acquisition and retention of employer clients across multiple sectors

• Cultivate relationships with senior decision-makers, HR leaders, and L&D stakeholders in both levy and non-levy paying organisations

• Represent the provider at sector events, networking forums, and policy roundtables to raise brand visibility

• Design bespoke workforce development solutions that integrate apprenticeships and employer goals

Sales Operations & Performance Management

• Build and manage a high-performing sales team

• Ensure effective use of pipeline forecasting, and performance tracking tools

• Develop structures, training programmes, and incentives to drive performance and retention

Cross-functional Collaboration

• Work closely with Operations, Curriculum, Compliance, and Marketing to align business development with delivery capacity and funding rules

• Contribute to tender and bid activity for national contracts

• Ensure sales processes are fully compliant with DfE, Ofsted, and other relevant regulatory frameworks

Essential Requirements:

• Significant senior sales leadership experience within the UK apprenticeship or training sector

• Deep understanding of ESFA funding rules, levy systems, and the UK skills policy environment

• Demonstrated track record of exceeding commercial targets and driving business growth

• Strong leadership and team development skills across remote and on-site teams

• Proven experience in selling into complex organisations, from SMEs to large corporates

• Excellent negotiation, presentation, and stakeholder management capabilities.

Desirable:

• Experience with tendering for government or corporate apprenticeship contracts.

• Network of employer contacts and industry bodies across priority sectors (e.g. digital, healthcare, construction, finance).

• Knowledge of Ofsted frameworks and quality assurance in apprenticeship delivery.

• Relevant qualifications in leadership, sales, or vocational education.

What We Offer:

• Competitive base salary + performance-based bonus structure

• Pension, and additional benefits package

• Flexible and hybrid working opportunities

• Autonomy and influence at a senior leadership level

• A dynamic, mission-led organisation making a tangible difference to people's lives

To apply for the role of Head of Sales please email your cv to

Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and employability sectors nationwide. xwwtmva We are committed to giving full free pre-interview advice and guidance right throughout the interview process.

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