Chief Commercial Officer

Our client is an operation who are dedicated to improving lives through golf. We are a thriving and innovative organisation operating 13 sites, serving over 7,000 members and welcoming more than 160,000 visitors each year.

With a team of circa 500 people and annual revenues of approximately £25million, we reinvest all operating surpluses back into our venues, courses and the development of our people. We generate revenue through a diverse range of activities including memberships, golf days, green fees, retail, events, functions, and food & beverage.

The Chief Commercial Officer is the Executive responsible for commercial growth, revenue generation and brand development. The role has executive responsibility for developing, optimising and growing both existing and new income streams that support the businesses long-term financial strength and customer experience.

You will report directly into the CEO and have 5 direct reports into yourself. These include Head of Golf Sales, Head of Venue Sales, Group Retail Manager, Brand & Marketing Manager and Select General Managers.

The Chief Commercial Officer will lead the commercial growth agenda, creating the conditions for sustainable revenue growth across existing operations whilst identifying, developing and integrating new commercial opportunities that strengthen the organisation's financial sustainability.

The role has responsibility for developing both existing and new income streams across the organisation, including golf sales, venue sales, retail, brand and marketing, commercial partnerships, digital channels and the commercial integration of newly acquired sites.

The CCO will identify, evaluate and develop new commercial opportunities that enhance customer experience, strengthen the brand and generate sustainable long-term income to support the charity's mission.

The CCO will also provide executive oversight of key commercial partners and agencies, ensuring external relationships deliver measurable value, innovation and performance aligned to the commercial strategy and long-term objectives.

As a member of the Executive Team, the CCO will contribute to the strategic direction and leadership of the organisation.

In addition to functional responsibilities, members of the Executive Team will be expected to provide executive leadership to a portfolio of venues, supporting GMs, driving organisational performance and ensuring consistent delivery of the Group's strategy.

Key Responsibilities

1) Commercial Strategy & Growth

• Develop and deliver a rolling three to five-year Commercial Strategy aligned with the wider organisational strategy.
• Develop innovative customer propositions and revenue streams.
• Evaluate emerging market opportunities and changing customer behaviour

2) Golf Sales, Memberships & Revenue Growth

Lead the commercial performance of all golf-related revenue streams. Establish and monitor KPIs including membership growth, conversion rates, average yield and customer retention.

3) Venue Sales

Lead the strategy and performance of all non-golf sales activities. Drive sales performance, customer conversion, pricing strategy and commercial standards across all venues.

4) Retail & Ancillary Revenues

Develop a group-wide retail strategy. Identify and develop additional ancillary revenue opportunities across the estate.

5) Brand, Marketing & Digital

Ensure a consistent brand experience across every customer touchpoint.

6) Commercial Partnerships & Innovation

Develop strategic partnerships that strengthen both commercial performance and charitable impact. Identify innovations that improve customer experience and create sustainable commercial advantage.

7) Commercial Performance, Insight & Revenue Optimisation

Develop a culture of commercial excellence through the effective use of customer insight, data and performance reporting. Support General Managers in identifying and delivering revenue growth opportunities across every site.

9) New Sites & Commercial Integration

Provide commercial leadership for acquisitions, mobilisation and integration of new venues, ensuring each site is successfully incorporated into the brand whilst maximising its commercial potential. Ensure new venues successfully adopt the commercial model whilst respecting their local identity.

10) Leadership & Governance

• Build high-performing commercial teams.
• Foster a culture of accountability, collaboration and continuous improvement.
• Coach and support General Managers in developing commercial capability.
• Champion customer-focused thinking and innovation across the organisation.

11) Financial & Commercial Performance

• Own commercial budgets and revenue targets.
• Identify opportunities to improve yield, margins and return on investment.
• Ensure marketing expenditure delivers measurable commercial outcomes.

Candidate Attributes

Essential

• Experience leading high-performing sales and commercial teams.
• Demonstrable success identifying and delivering new commercial opportunities.
• Experience using customer insight, CRM and commercial analytics to improve performance.

Strategic & Commercial

• Excellent understanding of pricing, yield management and customer lifetime value.
• Ability to identify emerging market opportunities.

Growth & Innovation

• Ability to develop new income streams.
• Entrepreneurial mindset with the discipline to deliver sustainable long-term growth.

Sales, Brand & Marketing

• Proven ability to build high-performing sales functions.
• Strong understanding of brand development and digital marketing.
• Customer-focused approach to commercial decision making.

Leadership

• Credible and visible leader with the ability to influence at all levels.
• Demonstrable success building high-performing commercial functions capable of sustaining long-term growth.

Personal Attributes

• Commercially ambitious with a long-term perspective.
• Strong relationship builder.

For your hard work and commitment there is an attractive starting package on offer which includes;

• A salary of circa £100k per annum
• The opportunity to earn a performance based bonus of up to 30% of salary
• Free golf at all of our venues
• Private Medical Insurance (including family cover)
• Mileage and travel expenses for work related travel

Interested in discussing the role in more detail or would like to apply? Let’s schedule a call

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