Senior Marketing Executive
East Grinstead
The Caravan and Motorhome Club gives more than one million members access to nearly 2,700 places to stay across the UK and Europe.
CRM Marketing Executive
A well-established travel organisation is seeking a talented CRM Marketing Executive to join their dynamic team on a 12 month fixed term contract. This role offers the chance to contribute to high-impact marketing campaigns that inspire people to explore the great outdoors and enjoy unforgettable travel experiences. This is a fantastic opportunity for a commercially minded marketer with a passion for CRM, and email campaign delivery to make a meaningful contribution in a fast-paced, purpose driven environment. Salary of £33k to £35k, hybrid working with a minimum of 1 day in the office.
CRM Marketing Executive – Role & Responsibilities:
The successful candidate will be responsible for delivering targeted marketing activity across multiple channels. Working closely with product teams, internal stakeholders, and external agencies, you’ll help shape and execute campaigns that drive engagement, bookings, and brand loyalty.
Planning and delivering multi-channel marketing campaigns, including email, newsletters, app notifications, SMS, print, and digital
Working with CRM agency to segment audiences and deliver personalised messaging
Collaborating with product managers and marketing leads to identify priorities and optimise campaign performance
Developing and managing marketing communication plans, ensuring timely execution across all channels
Writing and presenting briefs to internal teams and external partners
Monitoring campaign performance against KPIs and recommending improvements
Creating and curating content across media platforms, including copywriting and image sourcing
Proofreading and ensuring accuracy of all outbound communications
Contributing to market research and competitor analysis
CRM Marketing Executive – Skills & Experience Required:
Marketing or related degree
Minimum 3 years’ experience in a B2C marketing role, ideally within the travel or leisure industry
Strong background in CRM and digital . / email campaign delivery
Experience and ability to brief specialist CRM agency
Ability to manage multiple projects and meet deadlines
Excellent written and verbal communication skills
Experience working with internal stakeholders and external agencies
Commercially astute with the ability to interpret data and generate insights
Highly organised, proactive, and able to work independently
Strong copywriting skills and attention to detail
CRM Marketing Executive – Additional Info & Key Benefits:
Initial 12 month fixed term contract
Salary £33k to £35k depending on experience
Hybrid working, with a minimum of 1 day in the office after initial induction
Inclusive and supportive working culture
Please apply for the position of CRM Marketing Executive online or email your cv to (url removed)
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