Retail Sales Assistant jobs in London

Live retail sales assistant roles in London, with London salary benchmarks.

Search retail sales assistant jobs in London

2151 live roles in London

Sales Assistant

London

See advert for pay

We have an exciting opportunity for Seasonal Sales Assistants to join our store in Bexleyheath!

Sales & Business Development
31 minutes ago Apply on WhatJobs

Senior Merchandiser

London

£55,000–£75,000

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 360 stores in the UK and…

Marketing, PR & Creative
1 day ago Apply on WhatJobs

Sales Assistant

London

See advert for pay

Slowear is seeking a passionate and dynamic Sales Assistant to join our store on King's Road, London.

Sales & Business Development
1 day ago Apply on WhatJobs

Key Holder 32h (M/F/D)

London

See advert for pay

Implement visual merchandising and the organisation of the front and back of the store, following Sessun standards under the supervision of the shop…

Sales & Business Development
1 day ago Apply on WhatJobs

Store Colleague - Full-Time

London

See advert for pay

As a Store Colleague, you’ll play an important role in delivering outstanding experience every day, helping customers feel valued, supported, and…

Sales & Business Development
1 day ago Apply on WhatJobs

Retail Sales Assistant hiring in London: the numbers

  • 2,151 live retail sales assistant roles in London right now.
  • Median advertised salary for retail sales assistant roles in London: £65,000 (from 5 current adverts that state an annual salary).
  • Advertisers with the most recent openings: Kurt Geiger (6), Marks and Spencer (5), Tesco (5), COS (4), SANDRO (3).
  • Newest advert posted 16 October 2026.

Counted from the adverts on this board, refreshed hourly. Advertised pay is what employers state, not a market survey.

Retail sales assistant jobs in other cities

Retail Sales Assistant salary in London

£25,000 – £30,000 (indicative · midpoint £27,500)

How this figure was built. No live advertised salaries back this figure yet. It is the midpoint of our curated 2026 baseline range for the role and region.

Methodology: medians reconcile live advertised UK salaries for this role and region; 25th–75th percentiles are shown only where at least 5 live salaried listings back them. They are measured or omitted, never interpolated. Rows marked indicative are anchored to our curated 2026 baseline ranges until enough live data accrues. Listings advertising an implausible annual figure (a mislabelled hourly or daily rate) are excluded rather than converted, because converting one means guessing the hours behind it.

Market view. Pay sits at or just above the National Living Wage for most of the sector; supermarkets (Aldi, Lidl, Tesco, Sainsbury's) set the top of the band with £12.50–£13.50 an hour and London weighting, and luxury retail adds commission. Keyholder and supervisor roles sit at the top.
Full Retail Sales Assistant salary guide →

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